Aisling Kelly

Full-Stack Developer

Product Manager

Digital Marketer

Committed Dog Patter

Bicycle Enthusiast

About.

With a solid foundation of over 15 years in tech, product management and digital marketing, I am pivoting back to my dev roots. I've had valuable experiences in my career, equipping me with a unique mix of technical skill and strategic insight.

As I move into software engineering, my focus is on crafting robust, user-centric applications. My approach is anchored in an understanding of development principles, an eye for detailed execution, and a dedication to continual learning. My goal is to develop software that not only meets but also anticipates user needs, delivering a seamless and impactful experience.

Professional History
  • Software Developer Bootcamp
    Participated in a 13-week bootcamp at Northcoders, focusing on full-stack development with JavaScript. Gained skills in PERN, MVC architecture, and test-driven development. Worked on projects including a Full-stack News App and a Meeting Place React web app.
  • Web Product Manager
    At Improbable, led cross-functional teams, managed product backlogs, and improved performance and SEO strategies. Owned MarTech stack and website tools, fostering a collaborative and efficient team environment.
  • Website Manager
    Managed website strategy at ContentCal. Achieved 100% YOY traffic increase, enhanced web infrastructure, and expanded analytics capabilities. Drove project management across multiple teams.
  • Integrated Marketing Manager
    At Velo B2B Marketing Agency, oversaw multi-channel marketing campaigns including SEO and paid search. Coordinated with design and dev teams for marketing material delivery.
  • Digital and Website Manager
    At South Pole, managed SEO and UX for international marketing assets. Developed digital strategies resulting in a 26% increase in qualified leads. Used analytics for performance improvements.
  • Technical Manager - Marketing Channels
    At Bicycle NSW, redesigned the membership website, leading to an 18% increase in member retention. Managed graphic design for various digital marketing materials.
  • Marketing Developer
    Developed marketing campaigns and managed the email database at Expedia. Specialised in HTML, CSS, JavaScript, and data analysis for content and campaign efficiency.

Projects.

Meet Me in the Middle mockup on mobile and laptop devices

Meet Me in the Middle

App designed to help friends find a central meeting place. It operates by taking two input addresses and suggesting venues that are conveniently located between them, with a focus on equal travel times for all parties. The app leverages several Google APIs: Places API for venue identification, Distance Matrix API for travel distance and time calculations, and Geocoding API for converting addresses into geographic coordinates.

TypeScript
Firebase
React
Tailwind
NewNewNews mockup on mobile and laptop devices

NewNewNews

Front-end user interface for a comprehensive backend API, akin to platforms like Reddit. The app's API provides various endpoints for accessing and managing data, such as retrieving discussion topics, fetching articles with sorting options, and managing user information. Specific endpoints allow for actions like posting new articles and comments, updating vote counts, and deleting entries.

JavaScript
PostgreSQL
Express
React
Node.js
PowerUp mockup on mobile and laptop devices

PowerUp

Web app that uses the National Grid ESO's Carbon Intensity API to help users minimise their carbon footprint. By providing real-time data on the carbon intensity of the power grid, it advises on the best times to consume electricity, especially during high availability of renewable energy. The purpose is to enable people to make informed decisions in their everyday power consumption.

JavaScript
React
Tailwind

Contact.

I am currently available for roles in software development or engineering, and I'm also keen to collaborate on exciting projects. Get in touch if you'd like to chat.

Email: hi@aisling.ing

Elsewhere: LinkedIn / Github